
Mother Of Abundance
Digital evolution for London's pizza pioneers
Strategic website development, UX/UI design, digital brand enhancement
Breadstall was taking flight, expanding from a Battersea container to a permanent Soho spot. They needed a digital presence as fresh as their biga dough. We transformed their static brand into a cinematic, high-converting experience designed for 50-second orders. By bridging walk-up slice culture with full pizza ordering, we created a scalable infrastructure for their London-wide expansion. The result is a vibrant, mobile-optimized platform that captures the NYC-style energy Dave Portnoy praised, ensuring visitors feel the vibe before they even step through the door.