Pineapple

Breadstall

Digital evolution for London's pizza pioneers

Industry - Hospitality

"xxxxx!"

Philip Eeles, Co-founder

Breadstall, London's emerging pizza destination, approached us with a unique challenge: translating their new brand into a digital presence that would support their expansion, starting with their Soho brick-and-mortar launch.

Our task centred on creating a website that would showcase their unique 20" biga pizza, by the slice and counter approach while facilitating their ambitious growth plans. Working alongside a founding partner recognised as one of London's top operators, we embraced their "less is more" philosophy to create a high-impact digital presence.

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The project demanded agile adaptation to an evolving brief while maintaining strategic focus. We stripped back unnecessary complexity common in hospitality websites, prioritising key user objectives:-Instant access to menus, locations, and reviews.

- Clear validation of brand quality
- Seamless conversion pathway
- a humanised, character-driven narrative

Currently operating in Battersea and Soho, the website positions Breadstall for rapid growth across the UK. Our minimalist approach lets their bold branding and imagery command attention while ensuring essential information remains immediately accessible.

The result is a dynamic digital platform that captures Breadstall's youthful energy while delivering on fundamental business objectives - establishing them as a serious contender in London's competitive pizza scene.

Brand Identity

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Website & UI/UX

Data Processing & Reporting