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don’t
blend in

Be a

category of one

Strategy-first design & positioning that cuts through the sea of sameness. For leaders ready to challenge conventions and own their category.
Projects
The leaders brand tool kit
Think of us as your brand's secret weapon.
We don't just design memorable brands. We strategise your brand and positioning to define you as a category of one. We weaponise your messaging and communicate your unique value to the right audience. Because in a world full of copycats, standing out is essential to win.
Well-behaved brands rarely make history.
Trusted by
ambitious
founders
Sher Khanagha CEO
Trusted by
ambitious
founders
Sher Khanagha CEO

We work with funded start-ups, rapid-growth SMEs, and ambitious businesses who refuse to blend in.

Explore all projects

Transformed B2C business into pioneering B2B leadership consultancy for C-suite mothers. Dual-audience messaging balancing authenticity with corporate gravitas.
LEADERSHIP
Created Wise-calibre global fintech on SME budget. Scalable brand architecture and cross-cultural messaging working across 20+ countries for B2C and B2B.
FINTECH
Broke CloudWize out of commodity tech positioning. Shifted focus from what they build to how they think - competing on philosophy, not specifications.
AI & CLOUD TECH
Threw away consultancy website rulebook to create bold digital manifesto. Breaking beige mediocrity to attract global enterprise clients who value transformation.
CONSULTANCY
Captured London's hottest pizza destination energy in dynamic digital experience. Built scalable infrastructure for rapid expansion while maintaining authenticity.
HOSPITALITY
PROJECTS

Traditional vs SingleThread

Traditional agencies
Account Managers filter.
Direct-to-founder.
Your vision gets diluted by middlemen.
Zero middlemen, zero dilution.
Pretty, but powerless.
Foundation before pixels, always.
Design without foundation is decoration.
We build the logic, then the look..
Templates & best practices.
Challenge conventions.
They keep you sounding exactly like your competition
We find your authentic, unassailable edge.
SERVICES

From diagnosis to dominance. The strategic clarity you need, delivered at the

exact stage

 you need it.

RAPID
AUDIT
The 48-hour fix. When you know something's blocking growth but can't name it. The rapid diagnosis that delivers the uncomfortable truth.
Positioning
Own your category. Tired of the price war? We define your position so precisely, you become a category of one.
 STRATEGY
The company bible. When you've outgrown your brand. We build the future-proof foundation that scales with your ambition.
MESSAGING
Weaponised messaging so every touchpoint builds competitive advantage, driving your unique USP, not just features and benefits.
IDENTITY
Logic before pixels. Design that performs strategically, demands attention, and delivers ROI - not just awards.
WEBSITE
The sales engine. When your website is undermining your advantage. Digital experiences that convert visitors and break industry sameness.
When you know something's blocking growth but can't name it. Rapid diagnosis reveals what everyone else won't tell you.
BRAND STRATEGY
AUDIT
When you know something's blocking growth but can't name it. Rapid diagnosis reveals what everyone else won't tell you.
Pure Positioning
Strategy
When you know something's blocking growth but can't name it. Rapid diagnosis reveals what everyone else won't tell you.
BRAND
STRATEGY
When you know something's blocking growth but can't name it. Rapid diagnosis reveals what everyone else won't tell you.
BRAND MESSAGING
STRATEGY
When you know something's blocking growth but can't name it. Rapid diagnosis reveals what everyone else won't tell you.
BRAND IDENTITY
DESIGN
When you know something's blocking growth but can't name it. Rapid diagnosis reveals what everyone else won't tell you.
STRATEGIC
WEBSITE DESIGN
When great campaigns die on weak brands. Strategic foundations that make your brilliant agency work unstoppable.
Agency PArtnerships
Total alignment. When incremental solutions won't cut it. The complete repositioning that transforms how your entire market sees you.
Complete Brand Strategy, Design & Website

"What SingleThread have produced, in two days, is incredible value for money - when the time comes Marcus & Andy will be the first (and only) people we call!"
Joe Harley

Brand
Audit

"SingleThread transformed multiple separate entities into one cultural force. The brand strategy didn't just give us our positioning - it gave us a complete holistic framework."
Dr Tamanda Walker

Brand
STRATEGY

"Working with SingleThread gave us the clarity and confidence to define why we exist and how we ‘show up’, which will benefit our business both commercially and culturally for years to come."
Edward Humphrey, CEO
‍

CoMPLETE
REBRAND

The strategic clarity you need to break through

The strategic clarity you need to break through

The future belongs to leaders brave enough to challenge conventions and build something genuinely different.

Lets chat

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