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Why this exists. In 2026, a stranger has twenty seconds to work out what you do. An AI has one prompt. If neither can, you are being filtered out of the room and the shortlist before anyone has named you. The Diagnosis is a free, ten-minute mirror that tells you where your brand reads as yours, and where it reads as borrowed.
What you get. A Visibility Score, a personal video from Marcus on the one gap to close first, and the Messaging Toolkit to start fixing it.
Who it is for. Founders, leaders and operators who suspect their story is leaking value but cannot yet name where.
Why this exists. Most positioning problems are sitting in the language a business has been writing about itself for years. The Toolkit gives you the same questions we ask in the room, with worked examples and a structure to follow on your own.
What you get. A practical, self-serve workbook for the language pieces you can rebuild without us.
Who it is for. Founders who want to do the work themselves, on their own time.
Why this exists. The thinking changes as the market changes. Once a month, we publish the long-form behind what we are learning in the room - the patterns, the moves, the mistakes.
What you get. A monthly read on positioning, messaging and the work that sits underneath both. Free. Unsubscribe whenever.
Who it is for. Anyone wrestling with the work of building a business that does not blend in.
Why this exists. Sometimes a single conversation with the rightoutside eye unlocks a question you have been circling for weeks. No formal scope. No deliverable beyond clarity.
What you get. One hour in the room, in person or on video, on whatever is sitting on your desk. A pitch. A positioning question. A pieceof copy. A moment of doubt.
Who it is for. Founders who need a fast, sharp outside read on something specific.
Why this exists You can see something isn't working. You justcan't get far enough back from it to find the cause instead of the symptom. The Read is the outside point of view you can't get from inside the problem - on a campaign you're about to fund, a pitch that isn't landing, a plateau you can't explain.
What you get. 90 minutes with Marcus, in person or on video, on whatever's actually on your desk. Then 24hours later, a short, sharp written read on what's really going on, three sequenced moves to fix it, and the tools to act on them yourself. No 100-pagedeck. The point of view and the plan. £800 +VAT.
Who it is for. Founders about to spend on a campaign, rebrand, or hire who want a sharp gut-check first. Or anyone too close to a high-stakes asset to call it.
Why this exists. Before the campaign, the rebrand, the new site, one thing decides whether all of it works: whether every touchpoint is telling the same story, or quietly pulling against itself and leaking the growth you already paid for. The Rapid Brand Audit is the check almost nobody runs before they spend.
What you get. Two days. £2,750. A 90-minute founder-to-founder session with Marcus, a forensic read of your positioning, messaging and website- the way a buyer reads it, a 48-hour written diagnosis, three sequenced moves, and a custom AI prompt trained on your new positioning and voice.
Who it is for. Founders and leaders about to commit to a meaningful brand or campaign spend who want to know the story underneath it is right first.
Why this exists. For founders who want Marcus in the room over time, not just for a session. Embedded outside perspective on an ongoing basis - through a launch, a fundraise, a market shift, or a rebuild.
What you get. A monthly retainer with defined access, calibrated to your moment. Not a fractional CMO. Not a placeholder for a hire. A strategic outside read available when you need it, and out of the way when you don't.
Who it is for. Founders and leadership teams in extended periods of change who want a strategist they can pull into the room on demand.
Why this exists. The strategic core. For businesses where the story has never been quite right, or was right once and no longer is. We find the positioning, sharpen the message, and build the language system, then hand you a foundation everything else can run on. We never build without it.
What you get. Positioning strategy. Brand strategy. Messaging architecture. Voice and copy system. Delivered as a written strategic document you can run the business on, with the founders in the room throughout.
Who it is for. Companies at a juncture - raising, scaling, pivoting, entering a new market - who need the underlying story right before anything gets built on top of it.
Why this exists. When the foundation is right but the brand expression isn't. Visual identity, design system, and full brand ecosystem, built on top of a strategic foundation, never around it.
What you get. A complete identity system. Logo, type, palette, photography direction, motion principles, design templates, brand guidelines. Calibrated to scale across every market and surface.
Who it is for. Companies with a strategic foundation already in place who need a brand expression that finally matches the calibre of the work.
Why this exists. When everything needs rebuilding from the ground up, in the right order. Strategy, brand, design and website delivered together. One team, founder to founder, no handovers.
What you get. The Foundation Work. The Brand Build. A full custom Webflow site built to carry it all, including UX, UI, copy, motion and launch. The complete platform for a business stepping into the category it actually owns.
Who it is for. Founders and leadership teams at a category-defining moment - a relaunch, a major raise, a market expansion, or a full rebrand - where the brand needs to land as one coherent system.