Crafting a global FinTech brand

"We approached SingleThread to rebrand our payment services business, FCG, to Frontier Pay in preparation for our national launch and subsequent European and global expansions.

We set the bar very high for Marcus and Andy, challenging them to compete with global brands. We requested a complete brand strategy, identity, and website within a tight timeline.

They not only met all our requests but also delivered a comprehensive build for us in less than two months. The team fully immersed themselves in our business, creating a strategy and brand that positions Frontier Pay as a modern, inclusive fintech company that bridges gaps in the global financial ecosystem."

Sher Khanagha, CEO
When established UK payment services provider FGC approached us with their vision for global expansion, we faced an intriguing challenge: creating a Wise-calibre brand identity without a Wise-sized budget.

Under CEO Sher Khanagha's leadership, the company needed a complete transformation to support its ambitious European and global launch plans.

Strategic Brand Architecture

Rather than view budget constraints as a limitation, we turned them into a catalyst for innovation. We developed a flexible, multi-use brand architecture that could scale across cultures and contexts while maintaining consistency. This efficient approach allowed us to create everything from logos to billboards without sacrificing impact or quality.