Mother Of Abundance
Crafting a Global FinTech Brand
Brand Strategy, Strategic Positioning, Brand Identity & Design, Strategic Messaging Architecture, Website Development, UX/UI Design
We led the total transformation of FGC into Frontier Pay, a global FinTech contender. By developing a flexible brand architecture and a dual-tone messaging framework, we created a brand that resonates across 20+ countries. The new platform balances B2C energy with B2B sophistication, allowing them to compete with industry giants.
