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Redefining water industry recruitment for Influx through brand strategy, modern identity, and a UX-led website designed for lead generation and talent growth.
Services offered in this project:
In an industry facing transformation and talent challenges, Influx approached us with a compelling paradox. Despite their youth, they had already established themselves as pivotal players in global water recruitment, yet their brand presence didn't reflect their innovative approach or substantial impact.
Our competitive analysis revealed that while the water sector struggled with recruitment challenges, most firms relied on traditional branding that failed to inspire the next generation of talent. Influx needed a brand identity that could bridge this gap, speaking to both established industry veterans and emerging talent during a critical period of digital transformation.
Working closely with founders Lyle and Will, we developed a comprehensive brand ecosystem that transformed their existing logo into apowerful market presence. We created a modern, future-proofed brand that couldgrow with the company.
The new website serves dual purposes: a sophisticated lead generation platform and an industry insights hub that leverages its 4,000-strong newsletter community.
Our strategic approach focused on highlighting Influx's unique methodology, moving beyond traditional recruitment to create lasting partnerships that address the sector's evolving needs. Through careful messaging and user experience design, we created a digital presence that positions Influx not just as recruiters, but as strategic partners in the water industry's future.
The result? A brand identity and website that captures Influx's forward-thinking approach while maintaining the credibility essential in their sector. This transformation has equipped them to lead the conversationabout talent in an industry experiencing unprecedented change.