Creating a global tech brand for F1

The aim is to provide stakeholders with the necessary tools through the brand identity, website landing page, and agreed-upon materials to promote and sell Terminus to track owners and directors initially.

The objective is to establish a brand framework that can organically expand as the company develops its technology and defines its go-to-market and marketing strategy. Additionally, it will define the do's and don'ts for all branding involving Terminus stakeholders.

Another goal is to design and launch a website landing page that allows potential customers and other motorsport industry stakeholders to access the Terminus brand, a summary of the technology, and the Terminus story before the full site launch later in 2022. The 1-2 page site should not include any technology specifics at this early stage.

Lastly, the objective is to create unique and memorable additional brand assets such as videos, animations, and iconography that effectively showcase Terminus's advanced technology and the impact it will have on motorsports.