Crafting data stories for hospitality growth

From hotels to cafes, restaurants to pubs, all sectors are covered with personalised reports that evaluate people team metrics.

From hotels to cafes, restaurants to pubs, all sectors are covered with personalised reports that evaluate people team metrics. As design partner, our task was to create the entire brand ecosystem, which led to the design of their website. Finally, we had to design an extensive brand survey and report that showcased the data and concisely.

Deliverables

We have developed a memorable brand to redefine Pineapple's legacy in the hospitality industry. Our inspiration came from the vibrant aesthetics of 1920s-1950s Miami, and we incorporated design, typography, and colour palettes from that era.

Our Brand Ecosystem has been developed through imagery, iconography, and a welcoming brand personality that aligns with Pineapple's vision and the positive culture of hospitality HR.

For the Website Design, we focused on creating a marketing and lead-generating funnel that showcases data without overwhelming visitors. We utilised visualisations and iconography to translate complex processes into clear content, resulting in a user-friendly website that conveys Pineapple's essence.

We also simplified large data sets for subscribers, comparing personal data to industry benchmarks. We processed over 700 pages of survey data and embedded it on the website, along with a support center.

Our efforts have resulted in a cohesive brand and an engaging online presence that reflects Pineapple's commitment to excellence.