PROJECT INCLUDED : Brand Strategy & Positioning, Identity, Guidelines, Website DESIGN & Development, UI & UX, Tone Of Voice, Website Copy & Strategic Messaging.
PROJECT INCLUDED : Brand Strategy & Positioning, Identity, Guidelines, Website DESIGN & Development, UI & UX, Tone Of Voice, Website Copy & Strategic Messaging.
Mother Of Abundance
From UK B2C to global c-suite B2B Leadership Consultancy
"Marcus's branding expertise, patience and commitment to exemplary client service has transformed our image in the best possible way. We were right to trust Single Thread with our brand and couldn't be happier with the results.
I'm not sure how, but Marcus totally "got" what we were trying to achieve with our rebrand. We're the only people we know of in our niche, so we couldn't really look elsewhere to test our vision. Marcus has very high standards with the messaging and wouldn't rest until we were both happy with what we wanted to express."
Xina Gooding Broderick, Founder
Mother of Abundance presented a unique challenge: transforming an established B2C business into a pioneering B2B leadership consultancy. Their target audience-C-suite mothers over 40-representedan untapped market that demanded both innovation and credibility.
In crafting Mother of Abundance's brand identity, we embraced the magnetic force of Xina's personality, understanding that a strong, well-defined personality would make her brand distinctly different in today's cluttered marketplace. Rather than conforming to traditional consulting aesthetics, we built a brand that mirrors her powerful presence–bold, characterful, and unforgettable.
Every design choice, from the confident colour palette to the distinctive typography, was carefully curated to reflect Xina's authenticity while maintaining sophistication. The result is more than just a visual identity; it's a true reflection of her unique energy and perspective, creating an instantly memorable brand that stands out in the corporate consulting space while remaining deeply human and relatable.