PROJECT INCLUDED : Brand Architecture, Brand Personality, Brand Refresh, Website Design, Tone Of Voice & Copywriting
PROJECT INCLUDED : Brand Architecture, Brand Personality, Brand Refresh, Website Design, Tone Of Voice & Copywriting

PROJECT INCLUDED : Brand Architecture, Brand Personality, Brand Refresh, Website Design, Tone Of Voice & Copywriting
PROJECT INCLUDED : Brand Architecture, Brand Personality, Brand Refresh, Website Design, Tone Of Voice & Copywriting

Destination Florida Children's Charity

Industry - Charity

Turning medical journeys into emotional connections

"Collaborating with SingleThread was a significant turning point for Destination Florida. They not only redesigned our website but also added their unique touch to create a brand personality for our charity that now emotionally engages with our audience.

Their genuine passion and dedication to the charity resonated with us, and they have given us the tools we need to raise more funds to better empower children through unforgettable trips to Florida. We are so pleased with the end product and are already receiving excellent feedback. Well done, Single Thread"

Stephen Ashworth, Chairman
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In 1988, Destination was founded with the aim of offering a unique and unforgettable trip to Florida for children who have life-altering and limiting medical conditions, and therefore require full medical care and support while traveling....

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Every two years, Destination takes 75 such children to Florida along with a full mobile hospital and a team of 110 doctors, medical experts, and volunteers to help create lasting memories for these incredibly brave and resilient children.
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Despite an existing website, Destination Florida failed to engage users and encourage donations and fundraising.

Deliverables

The goal was to establish a distinct brand personality and effective messaging that would resonate with the audience and create an emotional connection to the charity's admirable work and the situation of the children. By adopting a more approachable and positive brand personality and utilising emotionally engaging storytelling, the new website was crafted to interest visitors and lead to increased fundraising, donations, and volunteers. We also took the opportunity to reimagine how charity websites should function and be designed. In a market that is saturated with similar websites, we managed to make Destinations Florida stand out and leave a lasting impression on its users.